Archive of ‘Work’ category

Email Subscription Pop-up – Early Results

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Avoiding the Pop-Up
We have always avoided adding that “subscribe to our email list” pop-up on our website.  Personally I always found those pop-ups annoying and wished it was a practice that websites would just stop doing.  Therefore, I did not endorse the idea of adding an email subscription pop-up to our ecommerce website.  BUT time marches on and now in 2016 website pop-ups are more popular than ever and clearly not going away.  In fact, it’s almost expected that when you visit an online retail website (or most websites) you will be presented with a pop-up.  So instead of digging my heels in further I decided we should succumb to the pressure that one of the best ways to grow our email subscriber base would be to add a pop-up when you first our site.

Goal: Growing our List
Our recent decision to stay with MailChimp as our ESP (for now) (read more about that here) included an initiative to use more of the MailChimp features and they have a pop-up builder on their platform.  It looks very easy to use and I liked the fact that it only needed to be coded into the website once and then could be changed and modified through MailChimp’s interface.  In the end we decided to go with our own pop-up code (using their API) since we mostly had that coded already.

emailfooterBefore the Pop-Up
Before adding the pop-up our invitation to sign-up for our email list was displayed as a button on the bottom right hand side of our website FOOTER.  Pretty hidden and inconspicuous.  In the 12 months before adding the pop-up to our website our average monthly subscription rate was 137 new email addresses per month (so sad).  Now that’s it’s a pop-up you’re presented with the opportunity to sign-up as soon as you enter the site as a new visitor (once per year).  It’s a double opt-in method meaning that people also have to confirm their email address after filling out the initial pop-up form.

After the Pop-Up – Month One
For the first month of having the pop-up on our website (February 2016) our monthly email subscriptions grew by 371% over the last 12-month’s average… Wowza!  We obtained 646 new email addresses to our list in the first month so I guess we’ve proven to ourselves that the pop-up does work.  And who is going to complain about the pop-up when it seems to be standard practice in ecommerce today?  We are happy with the results and excited about future changes to our email marketing strategy.

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It’s the Superbowl! Engravable Football & Life Inspiration

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In football, as in life,

Winning isn’t everything…it’s the only thing.”

Okay, maybe not always, but that is a famous quote from football coach legend Vince Lombardi.  Which, if you happen to be a football fan, you probably KNOW already. You are probably also planning on watching the big game, the super-est of the bowls, the Superbowl.

Personally, my favourite part of the Superbowl every year is

  1. Parties and junk food
  2. The hilarious or inspirational mega-buck ads that air during the game (and which I often watch the next day on YouTube!)

That is pretty much it for me. Not a huge football fan, but around the Things Engraved headquarters, I am definitely in the minority there (although I think everyone likes those same too things as well).

If you like a good sport / life metaphor (and who doesn’t?), then here are a few famous and inspiration quotes that would be PERFECT to engrave on a gift for someone that also loves to compare life to the big game, which in this case at this time of year, is most definitely FOOTBALL.

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It’s not whether you get knocked down, it’s whether you get back up. – Vince Lombardi

When you win, nothing hurts. – Joe Namath

Practice doesn’t make perfect. Only perfect practice makes perfect. – Vince Lombardi

Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it. – Lou Holtz

Without self-discipline, success is impossible, period. – Lou Holtz

Success is not forever and failure isn’t fatal. – Don Shula

Today I will do what others won’t, so tomorrow I can accomplish what others can’t – Jerry Rice

The Enemy of the best is the good. If you’re always settling with what’s good, you’ll never be the best. – Jerry Rice

The only place you can win a football game is on the field, the only place you can lose it is in your hearts. – Darrell Royal

When somebody tells you nothing is impossible, ask him to dribble a football. – Author Unknown

If what you did YESTERDAY seems big, you haven’t done anything TODAY. – Lou Holtz,

Losing doesn’t make me want to quit, it makes me want to FIGHT that much HARDER. – Bear Bryant

WINNING is not everything–but making the EFFORT to win is. – Vince Lombardi

The harder you WORK, the harder it is to SURRENDER. – Marv Levy,

The ONLY discipline that lasts, is SELF discipline. – Bum Phillips

If you’re not gonna go ALL the way, why go at ALL? – Joe Namath

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Any of these quotes would be a GREAT addition to an inspirational gift, whether it be for work or personal.

 

From your Things Engraved Social Team,

Things Engraved Social

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To purchase and inspirational gift, visit our website or find it in a store near you.

 

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Employee Appreciation Day – March 3, 2017

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RecognizeEmployeesThe 1st Friday of March is Employee Appreciation Day.  It’s a day for companies to acknowledge the dedication and success of their employees.  Some companies use this day as a time to honour their employees’ milestones, achievements, or work anniversaries.  However, recognizing your employees should be done on a regular basis, not just once a year.  Positive recognition can be a motivational factor for many employees in the workplace.

6 Benefits of Employee Appreciation

  1. Increased Productivity – Recognizing positive employee behavior increases the chances of that behaviour being repeated; which can help increase productivity.
  2. Greater Employee Satisfaction – Enjoyment at work will lead to less time complaining and more time focusing on work.
  3. Higher Company Morale – A high morale among the team creates a more effective and positive work environment.  You want your people to want to come to work.
  4. Increased Employee Retention – It is hard to find good people and it costs your company time and money to replace employees.  If you can decrease your employee turnover and keep your ‘gold star’ employees you’ll be better off.
  5. Improved Customer Service – When employees are happy at work, it is reflected in their overall attitude and service towards customers or business partners.  Your employees represent your business; you want them to happily do so.
  6. Improved Work Environment – When your employees experience less stress it results in less “sick days” and loss productivity.

One simple and cost-effective way to accomplish the list above is to recognize your employees for their dedication to your business and their hard work.  A simple “thank-you” should be given on a regular basis (weekly or monthly).  However, on employee recognition day you have a chance to ‘blow their socks off’ with a tangible offering of your appreciation.  Of course, we suggest a personalized gift such as a pen or even an award.  However, any type of recognition you give will go a long way in securing the success and future of your business.

We believe your company’s success is based on the success of your employees.

 

From your Things Engraved Social Team,

Things Engraved Social

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