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Canada Day Sale!

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Need a last minute gift on Canada Day? Many of our stores are OPEN on Canada Day and we’re having a sale! Save 25% on ALL regular priced gifts, when you get the gift engraved. Perfect for celebrating Canada’s big 1-5-0!

Here is the list of stores that are OPEN on SATURDAY July 1, 2017:

0300 – Cottonwood Mall
0301 – Tsawwassen Mills
0302 – Sevenoaks Shopping Centre
0500 – Bower Place
0501 – The Core
0600 – Cataraqui Centre
0627 – Square One Shopping Centre
0630 – Square One Shopping Centre
0635 – Pembroke Mall
0642 – Cherry Lane Shopping Centre
0643 – Orillia Square Mall
0645 – St. Albert Centre
0647 – Kingsway Mall
0649 – Southcentre Mall
0650 – Prairie Mall
0654 – North Hill Centre
0660 – Central City Shopping Centre
0662 – West Edmonton Mall
0664 – Village Green Centre
0665 – Brentwood Town Centre
0667 – Millwoods Towne Centre
0669 – Markville Shopping Centre
0673 – Charlottetown Mall
0679 – Southgate Centre
0681 – Richmond Centre
0749 – Sears, Metropolis at Metrotown
0767 – Tecumseh Mall
0772 – Market Mall
0780 – Sears, Park Place Shop. Ctr.
0826 – Chinook Centre
0845 – Sears, Medicine Hat Mall
0848 – Rideau Centre
0849 – Woodgrove Centre
0858 – Sears, Midtown Plaza
0865 – Southland Mall
0866 – The Promenade
0892 – Guildford Town Centre
0895 – Sears, Hillside Centre
0898 – Coquitlam Centre
0917 – Upper Canada Mall
0919 – Orchard Park Shopping Centre
0930 – Park Royal Shopping Centre
0939 – Parkland Mall
0945 – Devonshire Mall
0953 – Aberdeen Mall
0981 – Metropolis at Metrotown
0985 – Mayfair Shopping Centre
0988 – Northgate Mall
0998 – Lougheed Town Centre

Happy Canada Day!

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Canada Day Sale!

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BREWERY (2)

Many of our stores are OPEN on Canada Day and we’re having a sale!

Save 25% on ALL regular priced gifts, when Engraved.

Online use coupon code: CANADADAY2016.

No coupon code required in-store.

All Stores that are open on July 1st are running the same promotion as online – But for July 1st only!

List of stores that are OPEN on FRIDAY, July 1, 2016

300 Things Engraved, Cottonwood Mall

600 Things Engraved, Cataraqui Centre

625 Things engraved, Lindsay Square

627 Things Engraved, Square One (kiosk)

630 Things Engraved, Square One (inline)

635 Things Engraved, Pembroke Mall

642 Things Engraved, Cherry Lane Shopping Centre

643 Things Engraved, Orillia Square

645 Things Engraved, St. Albert Centre

646 Things Engraved, Park Place Shopping Centre

647 Things Engraved, Kingsway Mall

649 Things Engraved, Southcentre Mall

650 Things Engraved, Prairie Mall

654 Things Engraved, North Hill Centre

660 Things Engraved, West Edmonton Mall

662 Things Engraved, West Edmonton Mall

664 Things Engraved, Village Green Centre

665 Things Engraved, Brentwood Town Centre

667 Things Engraved, Millwoods Town Centre

669 Things Engraved, Markville Shopping Centre

673 Things Engraved, Charlottetown Mall

678 Things Engraved, Cornwall Centre

679 Things Engraved, Southgate Centre

681 Things engraved, Richmond Centre

749 Sears Personalized Gifts, Metropolis at Metrotown

767 Things Engraved, Tecumseh Mall

772 Things Engraved, Market Mall

780 Sears Personalized Gifts, Park Place Shopping Centre

826 Things Engraved, Chinook Centre

845 Things Engraved, Medicine Hat Mall

849 Things Engraved, Woodgrove Centre

858 Sears Personalized Gifts, Midtown Plaza

865 Things Engraved, Southland Mall

866 Things Engraved, The Promenade

892 Things Engraved, Guildford Town Centre

895 Sears Personalized Gifts, Hillside Shopping Centre

898 Things Engraved, Coquitlam Centre

917 Things Engraved, Upper Canada Mall (inline)

919  Things Engraved, Orchard Park Shopping Centre

922 Personally Yours, Londonderry Mall

925 Things engraved, Niagara Square

930 Personally Yours, Park Royal Shopping Centre

939 Things Engraved, Parkland Mall

945 Things Engraved, Devonshire Mall

953 Things Engraved, Aberdeen Mall

981 Things Engraved, Metropolis at Metrotown

985 Things Engraved, Mayfair Shopping Centre

988 Things Engraved, Northgate Mall

998 Things Engraved, Lougheed Town Centre

 

Happy Canada Day!

Email Subscription Pop-up – Early Results

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Avoiding the Pop-Up
We have always avoided adding that “subscribe to our email list” pop-up on our website.  Personally I always found those pop-ups annoying and wished it was a practice that websites would just stop doing.  Therefore, I did not endorse the idea of adding an email subscription pop-up to our ecommerce website.  BUT time marches on and now in 2016 website pop-ups are more popular than ever and clearly not going away.  In fact, it’s almost expected that when you visit an online retail website (or most websites) you will be presented with a pop-up.  So instead of digging my heels in further I decided we should succumb to the pressure that one of the best ways to grow our email subscriber base would be to add a pop-up when you first our site.

Goal: Growing our List
Our recent decision to stay with MailChimp as our ESP (for now) (read more about that here) included an initiative to use more of the MailChimp features and they have a pop-up builder on their platform.  It looks very easy to use and I liked the fact that it only needed to be coded into the website once and then could be changed and modified through MailChimp’s interface.  In the end we decided to go with our own pop-up code (using their API) since we mostly had that coded already.

emailfooterBefore the Pop-Up
Before adding the pop-up our invitation to sign-up for our email list was displayed as a button on the bottom right hand side of our website FOOTER.  Pretty hidden and inconspicuous.  In the 12 months before adding the pop-up to our website our average monthly subscription rate was 137 new email addresses per month (so sad).  Now that’s it’s a pop-up you’re presented with the opportunity to sign-up as soon as you enter the site as a new visitor (once per year).  It’s a double opt-in method meaning that people also have to confirm their email address after filling out the initial pop-up form.

After the Pop-Up – Month One
For the first month of having the pop-up on our website (February 2016) our monthly email subscriptions grew by 371% over the last 12-month’s average… Wowza!  We obtained 646 new email addresses to our list in the first month so I guess we’ve proven to ourselves that the pop-up does work.  And who is going to complain about the pop-up when it seems to be standard practice in ecommerce today?  We are happy with the results and excited about future changes to our email marketing strategy.

FebListGrowthWithTotal

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