To help increase awareness of ALS, Bill O’Connor, the President of Things Engraved accepted the Ice Bucket Challenge and a donation has been made. We’ve nominated fellow Canadian retailers; Hudson’s Bay, Canadian Tire and Roots Canada to accept the challenge as well!
Of course it’s always fun to watch someone dump a bucket of ice and water over their head, but we can’t forget about the purpose behind the ALS Ice Bucket Challenge. ALS, also referred to as Lou Gehrig’s disease, is a rapidly progressive and fatal neuro-muscular disease. Approximately 3,000 Canadians live with ALS.